Brick by Brick: How Lego Flourished After a Fire
3,859 views · Published 27 February 2014 · 1:52 · Indexed 1 October 2026
Channel: Bloomberg Originals · 2014 · News & Politics
Feb. 27 (Bloomberg) -- Lego's "Cultural Mediator" Kristian Reimer Hauge gives Bloomberg a tour through the place where it all began -- a woodwork factory in Denmark. A fire quickly gave rise to the plastic brick and the "Lego system" -- which has become the cornerstone of the entire business. (Source: Bloomberg)
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