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A digital plan for flourishing life in the desert: Hana Rado at TEDxTelAvivWomen

1,190 views · Published 2 January 2014 · 7:14 · Indexed 24 September 2026

Channel: TEDx Talks · 2014 · Nonprofits & Activism

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Mitzpe Ramon is home to the world's largest natural crater, and is one of the most beautiful place in Israel. But it also encompasses the gaps in our society, since the town is one of the poorest in the country. In this talk, Hana Rado shares her personal story, on how she realized that the digital age provides a real opportunity to bridge the gaps in Israeli society. That's how McCann Valley came about, and today this new media agency is the second largest employer in Mitzpe Ramon, en route to provide employment and opportunities for hundreds of families.

Hana Rado is Chairperson and Founder of McCann-Valley: New media branch of McCann Erickson in Mizpe-Ramon. COO of McCann Erickson Israel, Married to Rony and mother of Shira ,Maya and Ido.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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