Advertising tries to reach classrooms
133 views · Published 10 December 2018 · 5:01 · Indexed 12 October 2026
Channel: SWI swissinfo.ch - English · 2018 · News & Politics
Initiatives by companies to sponsor teaching materials in schools are being met with resistance. Companies and aid organisations are increasingly sponsoring teaching materials in Swiss public schools, but not everyone is happy about it. In several cantons, conservative-right political parties have submitted complaints to the authorities as they are concerned about the neutrality of teaching materials. The German-speaking Federation of Swiss Teachers (LCH) has also urged caution. Particularly problematic are company logos or products on class worksheets, it told a report by Swiss public television, SRF. Companies maintain that their teaching materials are neutral and that they are not targeting pupils for advertising purposes. Supplementary lessons, as offered by third parties such as telecoms giant Swisscom or Swiss army knife maker Victorinox, are not subject to the same checks as normal school classes. That’s why the Federation of Swiss Teachers has drawn up a voluntary charter, setting out rules for these teaching materials. More than 40 companies and organisations have signed up so far. (SRF, swissinfo.ch) --- swissinfo.ch is the international branch of the Swiss Broadcasting Corporation (SBC). Its role is to report on Switzerland and to provide a Swiss perspective on international events. For more articles, interviews and videos visit swissinfo.ch or subscribe to our YouTube channel: Website: http://www.swissinfo.ch Channel: http://www.youtube.com/swissinfovideos Subscribe: http://www.youtube.com/subscription_center?add_user=swissinfovideos
