Barcelona Makes the Connection

168 views · Published 24 May 2013 · 2:34 · Indexed 6 November 2026

Channel: IESE Business School · 2013 · Education

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Operators in the mobile industry have to look on the demand side, know where their customers are and create platforms that will give them a global reach, speakers said at the conference "Mobile Industry: A Trigger in the World Economy." The mayor of Barcelona announced that the city aims to set  an industry standard as a connected city, linking investors and entrepreneurs.

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