TrendVision 2014 - Interview with Hester Wernert-Rijn on Urban Native

4,655 views · Published 4 November 2013 · 1:08 · Indexed 6 November 2026

Channel: Wella Professionals · 2013 · Howto & Style

Watch on YouTube

Enjoy this video? Subscribe to the Wella Professionals channel! http://www.youtube.com/WellaProfessionals 

The Urban Native movement sees a new breed of experimental people de-cluttering, slowing down, and re-connecting with nature and city-life.

Hester Wernert-Rijn is one of Wella Professionals Global Creative Team's most exciting talents. Her drive for technical perfection is coupled with a strong creative approach, and a life-long obsession for braiding techniques. Under the tutelage of Eugene Souleiman - Wella Professionals Global Creative Director -- Hester has honed her craft on some of the world's most prestigious catwalks.

For Hester, the Urban Native collection is about "poetry and emotion". A balance between perfection and imperfection her looks have taken inspiration from natural, windswept hair, and see both bold summer colors sitting with softer tones.

More from this channel