Samsung Look at Me with Joohee Lee / Cheil Worldwide Seoul
4,418 views · Published 21 July 2015 · 3:51 · Indexed 4 November 2026
Channel: The One Club for Creativity · 2015 · Nonprofits & Activism
Millions of children with autism struggle to make eye contact and communicate with others. They have poor social skills and hence, are unable to develop meaningful relationships. In South Korea, treatments are expensive and medical resources are limited. The families of these children are ashamed about them and tend to hide their disorder from the public. As a result, many children miss treatment at an early age. Studies show that children with autism like to interact with digital devices. So we developed the world’s first interactive camera app to help them improve social skills. Using Samsung smart devices, we developed a fun and easy-to-use app to help children with autism interact with people. In collaboration with doctors, professors and app developers, seven missions were created to train the children to make better eye contact and improve their communication skills. After clinical test results showed progress, we launched this app globally.
