Keys to Success in Building a Strong Brand Through Design with Tom Dair and Anna Shaw (Smart Design)
3,362 views · Published 11 November 2011 · 1:14:31 · Indexed 27 September 2026
Channel: Wharton School · 2011 · Education
Whether you're launching a product, software, or service, having a deeply-rooted vision of your brand is integral to establishing a strong relationship with your customer. Tom Dair, President and Co-Founder, and Anna Shaw, Director of Brand Communication, from Smart Design, provide insights and best practices in design, brand communication, and successfully launching new experiences in this tutorial co-produced by Wharton | San Francisco and Wilson Sonsini Goodrich and Rosati as a part of the Wharton Entrepreneurs Workshop series. More information about the Wharton Entrepreneurs Workshops: http://whr.tn/QLTJHx
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