Look Who it Was Random video

How to succeed in managing cultural institutions

621 views · Published 16 May 2014 · 2:30 · Indexed 28 October 2026

Channel: Bocconi University · 2014 · Education

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The National Trust in the UK  and MOMA in New York as positive examples of how to manage culture according to Andrea Rurale, lecturer at the Department of Marketing of Bocconi.

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