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Pininfarina PF0 Electric Hypercar - Pebble Beach Preview

508 views · Published 21 August 2018 · 2:16 · Indexed 28 September 2026

Channel: Motorward · 2018 · Autos & Vehicles

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Company Chairman Paolo Pininfarina underlined the importance of the Pininfarina SpA-designed PF0 hypercar making its global premiere in North America this week, revealing in a new short film details of his grandfather’s first visit to Detroit almost 100 years ago

This week’s Monterey Car Week and its showpiece finale, the Pebble Beach Concours d’Elegance, will host the first ever viewings of Automobili Pininfarina’s debut car, the fully electric, luxury hypercar codenamed PF0.

Automobili Pininfarina CEO Michael Perschke and Design Director Luca Borgogno will be joined in Monterey by Anand Mahindra, Chairman of Mahindra & Mahindra and Paolo Pininfarina, Pininfarina SpA Chairman and grandson of the famous styling house’s founder, Battista ‘Pinin’ Farina.

Pininfarina said: “Our American dream was established in the 1920s even before the company was formed. My grandfather, Battista, visited Ford and at the end of his tour had lunch with Henry Ford who asked him to become their chief stylist. But he had other ideas and the rest is automotive history.”

Michael Perschke, CEO Automobili Pininfarina said: “We are looking forward to presenting the PF0 design model created by Pininfarina SpA to clients and specialist retailers over the coming days. But our time at the Pebble Beach Concours d’Elegance and in the Monterey auction houses will also be a highlight. We will celebrate Pininfarina’s unique place in automotive history and undoubtedly pick up further inspiration for our future range of cars from these Italian masterpieces.”

The Pebble Beach Concours d’Elegance and the Monterey Car Week events are a traditional high-point in the automotive calendar for owners and investors in Pininfarina-styled landmark cars. 2016’s Pebble Beach ‘Best in Show’ was the stunning 1936 Lancia Asturia Pinin Farina Cabriolet. In 2017, the 1955 Ferrari 375 Plus Pinin Farina Cabriolet Speciale was announced as the ‘Most Elegant Sports Car’ at the Concours.

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