How does a lifestyle brand such as Gc communicate with promising ambassadors
426 views · Published 3 May 2013 · 2:45 · Indexed 27 September 2026
Channel: WATCHES TV · 2013 · Entertainment
Cindy Livingstone, CEO of Gc Watches, explains us the original path taken by the brand to promote itself through more than a 100 young but not so well known ambassadors for every country and market.
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