Look Who it Was Random video

Top 7 Benefits of Long Tail Keywords

238 views · Published 23 July 2012 · 2:27 · Indexed 22 October 2026

Channel: Drost Video · 2012 · People & Blogs

Watch on YouTube

Top 7 Benefits of Long Tail Keywords
http://www.drostdesigns.com/what-are-long-tail-keywords/

Many online marketers make the mistake of selecting general keywords to market their website which results in wasting a lot of time and money. For instance attaining top search engine rankings in the organic search results (those listed on the left side) for a general keyword is almost impossible if you're in a competitive niche. Using general keywords in a pay-per-click campaign may result in generating a ton of clicks from all over the world but it's not going to generate many local clients and sales because you're spreading your net too wide.
What are long tail keywords?
These are keyword phrases containing 2 more keywords. So instead of using a general keyword such as "web design" a long tail keyword phrase would be "web design in Maryland" This is a more targeted phrase particularly if you are promoting a local service-based business.

Top 7 benefits of long tail keywords

1. Generate lots of high quality traffic

Even though a long tail keyword will generate less traffic than a general keyword the sum of your long tail keyword phrases will generate more traffic. Because these types of phrases are highly targeted they will generate high quality traffic ie people searching for specific information.

2. Contain less competition

It's easier to gain high rankings for a specific keyword phrase if there are less competitors. For example if you're a roofer in small town USA and you just target your local area you'll get more local leads than if you targeted the whole country.

3. Gain multiple top rankings

If you have little or no competition for specific keyword phrases you have a higher potential to gain multiple top rankings in your niche. Even though each keyword phrase may only attract a trickle of traffic, hundreds of them will create a river of visitors to your website.

And now I'd like to invite you to learn more about how long tail keywords can benefit your business by clicking on the link below.

http://www.drostdesigns.com/what-are-long-tail-keywords/

More from this channel