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Creating shared value in Mt. Gyejok of 14.5km: Wung-rae Cho at TEDxDaejeon City2.0

833 views · Published 23 November 2012 · 18:30 · Indexed 21 September 2026

Channel: TEDx Talks · 2012 · Nonprofits & Activism

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조웅래
에코힐링기업-선양 회장

"가치를 공유하는 공간, 계족산 황톳길"

맨발걷기 전도사로 유명한 조웅래 회장은 2006년부터 계족산 숲속에 14.5km의 황톳길을 조성하고 맨발걷기캠페인을 비롯, 숲속음악회 등 지속적인 에코힐링 프로그램을 펼쳐오고 있다. 

조 회장은 계족산 황톳길을 통해 맨발걷기 문화를 확산시켜 국민건강 증진에 기여하고, 맨발축제를 통해 지역경제 활성화에 이바지함으로써 기업과 사회적 이익을 동시에 창출할 수 있는 지속가능한 공유가치(CSV ; Creating Shared Value)를 추구하는 모범적인 사례를 만들어 많은 주목을 받고 있다. 


Wung-rae Cho
CEO. eco_healing SUNYANG.

" Creating Shared Value in Mt. 'Gyejok 14.5km' "

He is a CEO of the company, Sun-Yang. He is also a 'preacher'  famous for walking on bare feet. The reason is that he has set up the red clay road around 'gyejog' mountain. He has been doing other Eco-healing activities for the citizens including  campaign walking along the red clay road and planning regular outdoor concerts. Some people think it is very ironic to hold these Eco-healing events for his company where they produce alcohol ,Soju. However, he simply puts like this; "One day I went to Gyejog mountain and walked on bare feet. This experience got me in very comfortable condition. So I just wanted to share this feeling with everyone. That is all." 


About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)


- Event : TEDxDaejeon City 2.0
- Date : 10/13/12

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