Decoding your users – addressing cognitive bias in product feedback : Build 2018
161 views · Published 10 May 2018 · 1:22:14 · Indexed 28 October 2026
Channel: Microsoft Developer · 2018 · People & Blogs
It’s an age old problem - a feature request is addressed, but the user still isn’t happy. Why? Because it’s hard for humans to articulate what they need. Blame cognitive biases – the ways in which our brain reacts to new information and avoids conflict. . In this session, hear from Cindy Alvarez, author of “Lean Customer Development” and principal design researcher for Microsoft Visual Studio, about key techniques to understand your users. Learn about some of the common cognitive biases and how you can help counteract them. You’ll leave this session with a set of effective questions that will help you get the non-biased feedback and insights you need to build better solutions.
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