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Side Hustling Ep. 12: This Side Hustle Almost Never Took Off, but to date has sold over 75,000 Units

1,283 views · Published 20 April 2017 · 7:03 · Indexed 4 November 2026

Channel: Rules For Rebels · 2017 · Howto & Style

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Hey guys, Rules for Rebels back with Episode 12 of Side Hustle Thursdays.

Today's story is about Joe Milano from Philadelphia, Pennsylvania. Joe and his buddy both had a love of Gin and cocktail culture and wanted to start a business in that industry.

Joe and his buddy wanted to start a small batch Gin distillery. After learning how expensive as well as how complicated in terms of regulations that business would be to start, they changed course and started making kits which allowed people to make their own small batch gin at home.

Now because they weren't actually making or selling alcohol this allowed them to get started much quicker, much more easily, and at much less cost. 

Not only that, in many ways I think it's actually a better business. The spirits industry is a competitive one where you would be competing against big alcohol companies.Because they went a different direction they not only had no competition. The business itself also had the whole small batch, craftsman, do it yourself element to it which is really popular with consumers today.

They wound up getting their business off the ground, and less than 4 years later had sold over 75,000 units of their homemade gin making kit.

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