Look Who it Was Random video

How YouTube Video Ads Target People On Mobile Devices - Tutorial

4,656 views · Published 14 October 2015 · 2:24 · Indexed 23 October 2026

Channel: Drost Video · 2015 · People & Blogs

Watch on YouTube

How To Target Mobile Devices With YouTube Video Ads 
Download My Video Ads Cheat Sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet
Did you know that 50% of all YouTube views originate from mobile devices? YouTube overall and YouTube on mobile alone reaches more 18-34 and 18-49 year olds than any cable network in the US.

If you're only targeting desktop users then you're missing out on a large chunk of your audience.

Here's how to target people on mobile devices using 
YouTube Video Ads Inside Google AdWords...

Sign into your Google AdWords account
Click on the arrow 
Click the drop down
Select video campaigns 
Select the video campaign or select "campaign 10" here 
Click settings
Scroll down to "devices"
Click "advanced mobile and tablet options"
Click "edit" or "change mobile bid adjustment"

You can see in this campaign that computers received most of the impressions, views and highest view rate however mobile devices with full browsers  received over half  the impressions, a quarter of the views..

I got a view rate of 42.11% and tablets only received 302 impressions and 121 views  and a view rate of 40.07%.

If I just want to show my ad to mobile devices with full browsers I can check the box here. If I don't want to show my ad to mobile devices I just click this symbol here
From the drop down just click "decrease by" put in 100%
It says Example: a $10.00 bid will become $0.00
Click save

Here's 3 important things to keep in mind:

1. If you're just interested in getting a lot of views to your videos then target people across all devices.

2. If you just want to target people on mobile devices then create a separate ad group for them.

3. Make sure your landing page is mobile friendly otherwise people won't be able to see your offer and you'll waste your money.

Now you know how to target people on 
mobile devices using YouTube Video Ads.

If you want to learn how to set up your first video ads campaign or receive advanced training then download my video ads cheat sheet
http://www.drostdesigns.com/video-ads-cheat-sheet

Share this video
How YouTube Video Ads Target People On Mobile Devices
https://www.youtube.com/watch?v=juj3zRuttEM

Related Videos
Top 5 Reasons Why YouTube Video Ads Work
https://www.youtube.com/watch?v=7IZ8ykEEGx4

How YouTube Video Ads Reach Your Ideal Customer - Tutorial
https://www.youtube.com/watch?v=bg4Xtd-sAfk

How To Create An In Stream Video Ad Campaign Inside Google 
https://www.youtube.com/watch?v=kQmbbjacq1w

YouTube Video Ads - Only Pay When People Watch Your Video Ad
https://www.youtube.com/watch?v=mcbBCt2xQlc

How Much Does Advertising On YouTube Cost?
https://www.youtube.com/watch?v=2MGzC0Gjx_o

YouTube Video Ads Top 10 Best Practices
https://www.youtube.com/watch?v=SBrrVE93Fk4

How To Create An Effective In Stream Video Ad
https://www.youtube.com/watch?v=FvpLiGSo6q0

How To Advertise Your YouTube Channel And GET More Subscribers FAST
https://www.youtube.com/watch?v=AWBQEevyFf4

Subscribe to my YouTube Channel to receive more Video Tutorials every week.
https://www.youtube.com/user/isitebuild?sub_confirmation=1

More from this channel