Animatronic Suit - WINNING CAMPAIGN 2 - Goldilocks and the Three Bears

2,443 views · Published 10 May 2018 · 1:31 · Indexed 29 September 2026

Channel: Make-Up Effects Group · 2018 · Film & Animation

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YouTube agency partners 72andSunny Sydney, developed this WINNING campaign with the help of Make-up Effects Group, and their Animatronic Bear Suit.

By showcasing new work from agency partners, YouTube plans to illuminate how brands can layer six-second, 15-second and long-form ads to deliver a more impactful story and greater brand recall.

With its SXSW play, YouTube is building on its Sundance activation from January, which promoted its six-second ad format with its agency partners and reimagined what classic fairy tales would look like if they were told in six-seconds. Now, at SXSW, the company is unveiling the 15-second and long-form versions of the retold fairy tales that the agency partners also created.

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