Acquisition or Joint Venture?
1,057 views · Published 4 October 2013 · 1:27 · Indexed 23 October 2026
Channel: IESE Business School · 2013 · Education
Studies have shown that companies entering the Chinese market need to have a partner and establish a joint venture there or go through an acquisition. Jane Fountain, Managing Director of Harmony World Watch Center in China, offers advice for a Western luxury goods company hoping to break into the Chinese market.
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