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LESS CHOICE V/S MORE CHOICE | WHICH ONE IS BETTER | THE PARADOX OF CHOICE SUMMARY | Mr EuS

2,299 views · Published 23 February 2017 · 8:30 · Indexed 17 October 2026

Channel: Mr EuS · 2017 · Education

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People assume that having more choices will make their life better. But in reality, the more choices we have, less happy we are with our decision regarding that choice.

Author Barry Schwartz has stated such condition as "Paradox of choice". Paradox of choice technique can help us to increase the sale of our business and also can make our lifestyle better.

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