Stategies to Value-based Pricing for Commodity Firms

423 views · Published 1 October 2009 · 1:32 · Indexed 20 September 2026

Channel: Fisher College of Business · 2009 · Education

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Professor Larry Robinson from Fisher College of Business overviews whether or not a value-based strategy applies to commodity-based organizations. There is no such thing as a commodity... that's where value-added services come into play.

http://fisher.osu.edu/execed

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