This Shark Is the World's Most Vicious Marketer
3,273 views · Published 6 August 2013 · 2:00 · Indexed 20 September 2026
Channel: Bloomberg Originals · 2013 · News & Politics
August 6 (Bloomberg) -- Sharks don't just make a splash in the ocean. Discovery Channel's Shark Week just entered its 26th year, making it the longest running programming event on cable TV, and hooking big ad dollars for Discovery Communications. Bloomberg's Rachel Crane takes a look at one of the most profitable fish in the sea. (Source: Bloomberg) --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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