Nike Brings Olympic Innovation to the Masses

406 views · Published 7 March 2012 · 2:12 · Indexed 26 September 2026

Channel: The Wall Street Journal · 2012 · Science & Technology

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Months before the summer Olympics gets underway, jostling by athletic giant Nike to keep its industry lead has already begun. The products being introduced for the athletes can translate into huge sales potential for the masses. Andria Cheng reports. 
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