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Champions use the best oil.

1,085 views · Published 21 August 2015 · 0:31 · Indexed 14 November 2026

Channel: MultiVu · 2015 · Entertainment

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This technical collaboration has earned the team 4 double F1 World Champion titles. Formula 1 new products research is what allows Total to offer its customers ultra efficient Total Quartz engine oils.

As a Team partner to the Infiniti Red Bull Racing team, Total created a series of 3 short digital films portraying the drivers in an unusual and quirky way.

Through humour and metaphor, Total underlines that engine oil is a key component to reaching your best performance in a competition: To get champion results, you need a champion oil. The goal is to remind consumers that Total, as lubricants provider, is a Team partner of the utmost importance for IRBR.

The drivers, Daniel Ricciardo and Daniil Kvyat, had a great time playing comedians for a whole afternoon while they were directed by French director Tristan Aurouet in a relaxed and fun atmosphere.

To view the multimedia release visit:
http://www.multivu.com/players/uk/7594051-irbr-total-celebrate-7th-season-together/

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