Pazda's 1929 Ford Model A

71 views · Published 9 September 2015 · 2:26 · Indexed 20 October 2026

Channel: Artistry Photography · 2015 · Science & Technology

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From the mid 1910s through the early 1920s, Ford dominated the automotive market with its Model T. However, during the mid-1920s, this dominance eroded as competitors, especially the various General Motors divisions, caught up with Ford's mass production system and began to outcompete Ford in some areas, especially by offering more powerful engines, new convenience features, or cosmetic customization.[12][13][14] Also, features Henry Ford considered to be unnecessary, such as electric starters, were gradually shifting in the public's perception from luxuries to essentials.

Ford's sales force recognized the threat and advised Henry to respond to it. Initially he resisted, but the T's sagging market share finally forced him to admit a replacement was needed. When he finally agreed to begin development of this new model, he focused on the mechanical aspects and on what today is called design for manufacturability (DFM), which he had always strongly embraced and for which the Model T production system was famous.

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