Look Who it Was Random video

YouTube - Fully Utilize the Description Field of YouTube Videos - Patrick Schwerdtfeger

106 views · Published 24 December 2009 · 0:43 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Howto & Style

Watch on YouTube

http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses the opportunity available in the video description field on YouTube.  Even though the standard YouTube layout only shows the first 25 or 30 words of your description, the algorithm that calculates which videos are displayed at the top will look at all that information (including all the relevant keywords) and increase the ranking of your videos as a result.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about leveraging the functionality of YouTube.  Not only can you include additional information (with lots of keywords) in the description field to increase the ranking of your video but you can also include raw URL links to your website or blog (or whatever) and YouTube will NOT put "no-follow" tags on them, making them very powerful from an SEO perspective.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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