Side Hustling Ep. 64: Side Hustler Uses a Creative Local Marketing Strategy to Launch his Coffee Biz

433 views · Published 18 April 2018 · 12:21 · Indexed 22 October 2026

Channel: Rules For Rebels · 2018 · Howto & Style

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Hey guys Rules For Rebels back with Side Hustle Tuesdays and episode 64 of of Side Hustling series.

Today's story is a fun one. Today's story is about a coffee loving surfer dude who was passionate about coffee and wanted to start roasting his own coffee.

After striking out at trying to find a job as a coffee roaster he decided to strike off on his own and start his own line of coffee he roasted himself.

He got off to a rocky start. After a lot of smoky batches in his apartment and even a minor fire that got him evicted from his apartment, he eventually figured it out.

He actually got his big break after making a post on an app called NextDoor which is a community social media site. He put up a post talking about how he roasts his own coffee and sells it. It became a hit in the neighborhood, people began buying more and signing up for his subscription business. Before he knew it he went from roasting 10 pound bags at a time to roasting 150 pound bags at a time.

His business continues to grow. He's in the process of moving his business from San Francisco down to Southern California where he plans to surf, roast coffee, and continue doing what he's doing.

Watch the video to hear the whole story. 

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