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5 Things To Consider Before Conducting Keyword Research

140 views · Published 1 September 2012 · 2:42 · Indexed 1 November 2026

Channel: Drost Video · 2012 · Howto & Style

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5 Things To Consider Before Conducting Keyword Research
http://www.drostdesigns.com/conducting-keyword-research/

Even if you have a beautifully designed website it won't generate any sales or leads if you don't market it. One of the most effective methods for driving traffic to your site is search engine marketing. You can use either paid advertising or search engine optimization. Both require you to generate a list of keywords.

Here are 5 things to consider before conducting keyword research

1. Not all keyword research tools are created equal

Each keyword tool gets it's data from different sources. For example the Google AdWords Tool gets all its data from Google and not any other search engine so this means its results are skewed towards Google. It also includes automated searches generated from automated software programs.

On the other hand WordTracker is more accurate than the Google Tool because it filters out automated searches and gathers its data from all multiple search engines (metacrawlers) such as Dogpile.com and Metacrawler.com. It also doesn't include duplicate results and filters out adult-oriented keywords.

2. Results only contain a representative sample of total database results

It's impossible to obtain a totally accurate count from any keyword tool because it doesn't show the results from its entire database. For instance WordTracker's results are only a 2% sample of its database.

3. Keyword research doesn't guarantee conversions

Even if you've created an effective keyword list, optimized all your web pages for the search engines and got hundreds of links pointing to your website it won't guarantee your visitors will convert into sales or leads. One of the main factors affecting conversion rates is web copy. Well written web copy will generate higher conversion rates than poorly written content. Other factors include web design, load times and usability. 

And now I'd like to invlite you to read the remaining things to consider before conducting your keyword research by clicking on the link below.

http://www.drostdesigns.com/conducting-keyword-research/

Thanks for watching.

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