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Iveco Bus at UITP 2013 World Congress and Mobility & City Transport Exhibition - Unravel Travel TV

2,159 views · Published 5 July 2013 · 1:54 · Indexed 30 October 2026

Channel: Unravel Travel TV · 2013 · Travel & Events

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Iveco Bus debuted its new brand name, latest passenger vehicle, services and innovative solutions at the 60th UITP World Congress and Mobility & City Transport Exhibition in Geneva, Switzerland, 26-30 May 2013. The exhibition was organized by the UITP (International Association of Public Transportation), the international network for public transport authorities and operators, policy decision-makers, scientific institutes and the public transport supply and service industry.

The event focuses on urban mobility, where representatives from the global sustainable mobility community are taking part in five days of Congress sessions, Mobility & City Transport Exhibitions and Expo Forums to discuss and debate the future business model for the sector.

Iveco Bus is present at the exhibition with a 450 square-meter stand alongside FPT Industrial. The stand evokes an atmosphere of comfort and design, which are among the key strengths of Iveco Bus. Elements such as soft shapes and curves take inspiration from the capsule form of the Iveco "I" logo, communicating the idea of a welcoming environment.

The highlight on the stand is the All New URBANWAY citybus, the first Euro VI passenger vehicle offered by Iveco Bus, in a 12-metre version. A "lounge in the city", with a vast series of configurations, the URBANWAY reflects the efficient, sustainable and cost-effective solutions that Iveco Bus offers the European transport sector.The vehicle integrates the unique Hi-eSCR technology for Euro VI and the new Tector 7 and Cursor 9 engines on a fully reconceived structure that combines superior resistance and weight reduction. The entire steel structure benefits from the integral cataphoretic treatment which protects against corrosion. It introduces a new style, a fully redesigned passenger lounge and a totally new driver's area which aims to provide best in class standards for comfort and ergonomics: EBSF, the European Bus System of the Future.

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