Celebrity is nothing more than a brand, says Preeta Sukhtankar
340 views · Published 5 August 2014 · 9:11 · Indexed 19 October 2026
Channel: Loksatta · 2014 · People & Blogs
Preeta Sukhtankar combined all her experiences in media and branding to start a unique e-commerce company, The Label Corp, in India that taps into the expertise of celebrities and aims to build India’s first “editorial” e-commerce brand. Today her company, The Label Corp, has three brands called The Home Label with Suzanne Khan, The Closet Label with Malaika Arora Khan and The Trunk Label with Bipasha Basu.
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