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Volkswagen Launches the Upgraded Version of CSI Campaign Industry News

68 views · Published 8 June 2017 · 2:25 · Indexed 4 November 2026

Channel: Auto Focus · 2017 · Autos & Vehicles

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Volkswagen Philippines recently launched the upgraded version of its Child Safety Initiative or CSI campaign in Robinsons Magnolia, Quezon City.
The Child Safety Initiative campaign of Volkswagen Philippines is a child road safety advocacy that increases awareness and imparts valuable lessons towards preparing the kids, along with their parents, to become responsible adult road users. Recently, a new program was added to the CSI activities, which isthe Steps to Safety for children ages 9 to 12.
According to Volkswagen Philippines, the Steps to Safety focuses on pedestrian safety, designed primarily for older children and those who have graduated from one of the other CSI activities called the Junior Driving Course.
During the day-long event, simultaneous activities for both the Junior Driving Course and Steps to Safety were held for the children and their parent participants. At the Junior Driving Course, batches of children were made to drive and navigate a miniature simulated roadway within a community, complete with road signages and stoplights, using Volkswagen push cars.
Meanwhile at the Steps to Safety, a 15-minute seminar was held for the participants, wherein modules focusing on pedestrian road safety were used. With easy-to-understand and easy-to-recall instructions, the modules emphasized three important reminders: Plan, Stop, and Look.
The kids then engaged in the practical application of the module via a virtual reality or VR game app, exclusively developed for Volkswagen Philippines by award-winning game developer Haraya. 
The VR game challenged the kids to walk around the road network of a virtual city to reach seven destinations without getting hit by oncoming vehicles. This virtual city’s road network was designed complete with pedestrian signal lights, pedestrian lanes and footbridges.

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