Look Who it Was Random video

How A New Website Can Compete With An Established Website

79 views · Published 28 July 2012 · 2:06 · Indexed 20 October 2026

Channel: Drost Video · 2012 · Howto & Style

Watch on YouTube

How A New Website Can Compete With An Established Website
http://www.drostdesigns.com/how-a-new-website-can-compete-with-an-established-website/

An established website has a distinct competitive advantage over a new website because of the age of the domain, the amount of time it's had to attract a variety of backlinks plus develop lots of unique content.  Google rewards websites that have been around for a long period of time. 

On the other hand a new website with a newly registered domain has little or no traffic because it hasn't had time to build backlinks and therefore doesn't rank well in Google. 

So what strategy should a new website owner use to compete with established sites?

1. Target long tail keywords

General keywords contain too much competition so it would be almost impossible to compete for these types of keywords. Instead target less popular keywords that your competitors may not have thought about. Even though you may only receive a trickle of traffic it's much easier to achieve high rankings for multiple long tail keywords. 

2. Build separate pages for each phrase

It's easier to gain high rankings for a specific keyword phrase if you have a page dedicated to it. Write several paragraphs of content that include your phrase. Also include it in the title and description meta tags. Create a new page for each phrase you are targeting.

3. Build links to your pages

4.  Share content on social media sites

And now I'd like to invite you to learn more about how a new website can compete with an established website by clicking on the link below.

http://www.drostdesigns.com/how-a-new-website-can-compete-with-an-established-website/

More from this channel