Look Who it Was Random video

Strategy And Business Plans for Authors With Johanna Rothman

3,104 views · Published 17 June 2018 · 53:57 · Indexed 23 October 2026

Channel: The Creative Penn · 2018 · Education

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Sometimes we get so bogged down in the minutiae of the writer's life, that we forget to look where we're going. So it's time to take a step back as we hit the mid-year and review your strategy and plan for your author life. And if you don't have one, well, today's the day to start!

Johanna Rothman is a Management Consultant for software managers and leaders specializing in agile project management. She is known as The Pragmatic Manager. She's a professional speaker and author of 12 non-fiction books, as well as short stories and romance.

Why creatives fear the business side of being an author
Why it’s important to take a step back and look at your author business as a whole
Deciding what matters and saying no to other opportunities based on those values
On short-term and long-term planning
Balancing charging for time vs. creating assets that are scalable
Evergreen books vs. those that need to be updated
Overview of a simple two-page business plan
The difference between a business plan and a to do list
Being flexible with your plan when life happens
Tips for authors about project management

You can find Johanna Rothman at http://www.JRothman.com and on Twitter @johannarothman.

You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/

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