The CMO Survey - August 2014
1,244 views · Published 3 September 2014 · 5:20 · Indexed 31 October 2026
Channel: Duke University - The Fuqua School of Business · 2014 · Education
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a study conducted by Duke University Fuqua School of Business professor Christine Moorman finds. Moorman discusses several marketing trends from The CMO Survey in this video. The survey, started in August 2008, is conducted bi-annually and is the longest running survey dedicated to understanding the field of marketing. More information can be found at http://cmosurvey.org
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