Migrating a C++ team to using Erlang to deliver a real-time bidding ad system: Ken Wilson

415 views · Published 19 June 2012 · 30:36 · Indexed 22 September 2026

Channel: Erlang Solutions · 2012 · Science & Technology

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Erlang Factory SF Bay Area 2012

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"ADTECH's ad delivery systems have traditionally been built using C++ technology. When the time came to build a real time bidding ad delivery system the team felt that traditional approaches would not be able to scale to the requirements that such a system would demand. The team undertook a very short investigation and then embarked on a journey to transform themselves, in a very short period of time, into an Erlang development group despite having no previous experience of the language. This talk is about that journey and some of the lessons learnt in the process."

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