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Brick by Brick author David Robertson - Brickworld Chicago 2014

1,492 views · Published 13 June 2014 · 44:17 · Indexed 30 September 2026

Channel: Beyond the Brick · 2014 · Entertainment

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David Robertson, author of Brick by Brick, gives the keynote address at Brickworld Chicago 2014. 

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Amazon book description: Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. 

Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.

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