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The Power of Solar: Growing Bananas in the Rockies

3,083 views · Published 3 June 2009 · 2:25 · Indexed 23 September 2026

Channel: FORA.tv · 2009 · News & Politics

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Complete video at: http://fora.tv/2009/05/01/Amory_B_Lovins_Big_Savings_Through_Integrative_Design

Amory Lovins, chief scientist of Rocky Mountain Institute, describes how he is able to grow bananas in the Colorado Rockies. Through energy efficiency and utilizing solar energy, he only uses around five dollars a month worth of electricity.

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Amory B. Lovins, Chairman and Chief Scientist of Rocky Mountain Institute, discusses the importance of integrating energy efficiency practices.

He explains that while many people view the financial rewards from energy efficiency as a long-term benefit, there are simple solutions that can make it profitable from day one. - Asia Society

Amory Lovins is the Cofounder and CEO, Rocky Mountain Institute. Amory B. Lovins is a consultant experimental physicist educated at Harvard and Oxford. He has received an Oxford MA (by virtue of being a don), nine honorary doctorates, a MacArthur Fellowship, the Heinz, Lindbergh, Right Livelihood ("Alternative Nobel"), World Technology, and TIME Hero for the Planet awards, the Happold Medal, and the Nissan, Shingo, Mitchell, and Onassis Prizes. His work focuses on transforming the hydrocarbon, automobile, real estate, electricity, water, semiconductor, and several other sectors toward advanced resource productivity. He has briefed eighteen heads of state, held several visiting academic chairs, authored or co-authored twenty-nine books and hundreds of papers, and consulted for scores of industries and governments worldwide. The Wall Street Journal named Mr. Lovins one of thirty-nine people worldwide "most likely to change the course of business in the '90s"; Newsweek has praised him as "one of the Western world's most influential energy thinkers"; and Car magazine ranked him the twenty-second most powerful person in the global automotive industry.

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