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How To Choose A Domain Name That Best Represents Your Online Business

602 views · Published 4 December 2012 · 2:33 · Indexed 12 November 2026

Channel: Drost Video · 2012 · Howto & Style

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How To Choose A Domain Name That Best Represents Your Online Business
http://www.drostdesigns.com/how-to-choose-a-domain-name/

One of the most difficult decisions when starting an online business is to choose a domain name that best represents your company. 

There are 2 ways to go:

A) Brandable Domain Name 
B) Keywords Within The Domain
 
Let's look at the Pros of a Brandable Domain Name

1. Differentiate your business from competitors

Many large corporations invest in a domain name that brands their business for years to come. They invest large amounts of money to make the brand stick in peoples' minds. 

2. Resale value

If you wanted to sell your online business a branded domain name would be easier to transfer to another owner.

3. Avoid search engine penalties

Google recently announced an algorithmic change in their ranking formula for exact match domains or EMDs. For example if you register a domain name that contains exact match keywords Google could penalize you by lowering your rankings. Selecting a brandable domain name avoids getting any penalty from Google because it doesn't contain exact match keywords.

Let's look at the Cons of a Brandable Domain Name

1. Takes time to establish a brand

If you're starting your business from scratch it will take a long time for potential customers to recognize your brand unless you have deep pockets for advertising.

2. New visitors won't immediately identify what your business is about 

When a customer first hears or sees your branded domain name they won't have a clue what you're selling because there are no keywords in the name.

Click the link below to learn about the Pros and Cons of "Keywords Within The Domain" or visit http://www.drostdesigns.com/how-to-choose-a-domain-name/

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