Brain waves and how people behave

1,433 views · Published 6 November 2015 · 5:52 · Indexed 31 October 2026

Channel: PopTech · 2015 · Science & Technology

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Why do we continue to make unhealthy and even dangerous choices, such as smoking for example, when these behaviors are changeable?
Determining what makes people do things differently is a daunting challenge. Psychologist Emily Falk’s research unites brain imaging and behavioral outcomes to discover the messages that work to help people help themselves.

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