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The death of persuasion | Justin Ryan | TEDxMoncton

1,037 views · Published 17 July 2017 · 15:41 · Indexed 22 September 2026

Channel: TEDx Talks · 2017 · Nonprofits & Activism

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So many solutions actually exist despite the fact that there are experts with the capacity to solve them.

The underlying cause seems not to be a lack of knowledge or even will, but the rapidly-deteriorating ability of experts to sway public opinion, and with that, public policy, into creating the solution. The talk therefore examines the causes, and therefore the possible solutions, to this death of persuasion.

Justin Ryan is the Public Relations Officer for MAGMA (the Multicultural Association of the Greater Moncton Area) in New Brunswick, Canada.

Raised and educated in Australia and working for six years in Japan, he combines a background ranging from law, education and finance through to serving as Professor of Cultural Diversity in the Workplace at Crandall University.

Drawing on these experiences gained while living on three continents allows him to bring a fresh and unique perspective to share through his cross-cultural skills workshops and multicultural entertainment events.

Through this he aims to help create a local society and workforce that is ready and able to help newcomers integrate successfully and become welcome, contributing, thriving members of their new community.

In his TED talks he seeks to look at how our thought processes are honed by our cultural surroundings to think, and therefore act, in certain ways and what the local and global impact is of these effects.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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