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Rolex Day-Date Luxury Watch Review

3,722 views · Published 11 September 2014 · 5:47 · Indexed 18 October 2026

Channel: The 1916 Company · 2014 · Howto & Style

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The Rolex Day-Date - the "President" - is the ultimate "power watch." Long the choice of Fortune 500 CEOs, junta leaders, Soviet Preimiers, and yes, U.S. presidents, the Day-Date is a modern legend.

This 18108 includes two highly desirable Rolex Day-Date features. The first is an exquisite and uncommon "Bark" finish on the dial and bracelet center links. The deep striations are irregular in form and catch the light in dazzling fashion; they convey the impression of tree bark cast in 18-karat yellow gold.

The second desirable inclusion is the Rolex single quickset feature. This device allows the user to cycle the Rolex chronometer movement's date disc until the correct date is reached; the hands do not have to be rotated in the process.

Naturally, a quick-set feature allows the Rolex Day-Date owner to return to more pressing matters, like leading the free world... or bringing it to its knees! Video and content by Tim Mosso.

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