TV's New Economics
137 views · Published 25 April 2014 · 2:02:04 · Indexed 22 October 2026
Channel: GBH Forum Network · 2014 · Education
David Poltrack and Jorge Schement examine the changing economic base of American television, the role of audiences and audience-measurement, and the broader role of consumption and advertising in the evolution of American television. Though younger technologies such as iPods and cell phones signify the emerging digital era in the popular imagination, the transformation of television from a broadcast medium offering limited channels to a digitally enhanced environment of (apparently) infinite choice may be far more significant in social and historical terms. Find out more about the new economics of television by visiting MIT Communications Forum.
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