How Pottermore has successfully expanded the canon of Harry Potter
4,682 views · Published 7 January 2017 · 15:21 · Indexed 21 September 2026
Channel: Business Insider · 2017 · Entertainment
Pottermore CEO Susan Jurevics spoke at Business Insider's annual IGNITION conference about how J.K Rowling's digital publisher expands the canon and backstories of the world of Harry Potter. -------------------------------------------------- Follow BI Video on Twitter: http://bit.ly/1oS68Zs Follow BI on Facebook: http://bit.ly/1W9Lk0n Read more: http://www.businessinsider.com/ -------------------------------------------------- Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
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