Ben & Jerry's Mixed Ice Cream With Politics Again
1,875 views · Published 31 October 2018 · 0:57 · Indexed 11 October 2026
Channel: Bloomberg Television · 2018 · News & Politics
Oct.31 -- Ben & Jerry's has a new political flavor: "Pecan Resist." The Vermont-based ice cream maker is hoping customers pronounce it "PEE-can," a likely nod to a recent Trump headline. This stunt is nothing new for the company founders, who have openly supported political causes before. In 2009, they changed the name of "Chubby Hubby" to "Hubby Hubby" in support of same-sex marriage. In 2016, they created "Empower Mint" which was made by a bakery with a job-training program. The company says it stands with those who peacefully resist Trump administration policies.
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