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Ronen Zioni & Ana García - Driving Industry transformation

66 views · Published 12 March 2014 · 47:14 · Indexed 6 November 2026

Channel: FESPA · 2014 · Science & Technology

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Driving industry transformation among Brands, Agencies, and PSP's

Register for next year here: http://www.fespa.com/news/industry-news/global-summit-2014-underway.html

Find out more about the speaker here: http://www.fespa.com/globalsummit/en/the-speakers.html

Ronen Zioni will present how the HP Graphics Solutions Business is pushing the industry transformation among PSPs but also amongst the brands and agencies. We understand how digital printing technology can influence their creative brains, and with the goal of driving pages growth we, at HP, invest a lot into PSPs, agencies and brand owners education. Ana García, from agency Gyro Spain, will explain how, over the last 7 years, her agency has been working with HP to reach this goal.

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