006: Words that Sell with Gaël Reignier
554 views · Published 22 June 2018 · 36:56 · Indexed 6 November 2026
Channel: Business of Architecture · 2018 · Education
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework A fantastic treat this week as I interview master copywriter Gaël Reignier as he explains what copy writing is and why it’s so important for architects to use correctly. Gaël describes copy writing as the art and science of putting words together to influence people in making a decision – critical for architects putting together sales letters, competition entries, proposals and marketing materials. In this episode you will discover - How to use powerful words to attract your ideal client - The common mistakes architects use in their copy on their websites, emails and marketing - The pillars of growth vital for any business to succeed I think you'll love this episode with Gael Raigner, and if you do, I'd love to have you leave a comment below.
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