Irving Rein on creating and managing story lines
176 views · Published 9 October 2014 · 1:20 · Indexed 19 October 2026
Channel: Oxford Academic (Oxford University Press) · 2014 · Education
Irving Rein, co-author of The Sports Strategist, discusses the importance of creating and managing story lines. http://global.oup.com/academic/product/the-sports-strategist-9780199343836 Irving Rein is Professor of Communication Studies at Northwestern University. He is the author of many books, including The Elusive Fan, High Visibility, and Marketing Places. He has consulted for Major League Baseball, the United States Olympic Committee, the National Aeronautics and Space Administration, and numerous corporations. © Oxford University Press
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