Innovation and the "Cool Factor"
316 views · Published 20 August 2009 · 1:26 · Indexed 20 September 2026
Channel: Fisher College of Business · 2009 · Education
Professor Michael Bills, from Fisher College of Business at The Ohio State University, responds to the question of "cool" as it relates to innovation. Bills explains that much the "cool factor" has to do with the brand and brand loyalty. Consumers' perception of brands communicate how innovative a company is, whether or not it's actually true. Bills mentioned Google as an example of an innovative company with a high "cool factor." http://fisher.osu.edu/execed/
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