Helping Businesses Go Mobile
202 views · Published 7 February 2011 · 6:05 · Indexed 26 September 2026
Channel: Fisher College of Business · 2011 · Education
Rao Unnava, professor of marketing at Ohio State University's Fisher College of Business, explains the options for businesses in using mobile apps; how companies can create value for consumers; the fight to be noticed in a crowded marketplace; and how companies should best target the younger demographic who have become "smart consumers." Ohio Means Business is a production sponsored by the Ohio News Network (ONN), The Ohio State University, and Fisher College of Business. http://fisher.osu.edu
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