Successful Book Marketing Using Facebook Ads With Adam Croft

4,401 views · Published 11 February 2016 · 42:11 · Indexed 29 October 2026

Channel: The Creative Penn · 2016 · Education

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Adam Croft is a bestselling British crime writer and playwright.

How Adam moved from being not very business minded to getting his organization sorted and turning his book sales around with Facebook advertising 
Why being a playwright is more about love than money 
Getting started with Facebook advertising and early mistakes. Examining the aspects that will really sell your book.
How Adam changed his strategy with Facebook ads and started with the hook, then wrote a book that would advertise well. Put yourself in the position of the reader. That’s the mindset shift necessary. Writing the ad copy before the book. 
How you have to invest some money in testing ads before you see some return 
Adam critiques one of Joanna’s adverts (tough love!)
Adam learned from Mark Dawson’s Facebook Ads course: http://www.TheCreativePenn.com/ads

You can find Adam at www.adamcroft.net and on twitter @adamcroft

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