Panel: Online video: To pay or not to pay? | MIPCOM 2010

549 views · Published 6 October 2010 · 50:07 · Indexed 6 October 2026

Channel: mipmarkets · 2010 · Entertainment

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Studies show a 5-fold growth in Internet TV being watched on TV sets from 2010-2015. Who will be the winners in this market and how will the content be monetised? The mantra of ad-supported, 'free' content is giving way to paid or hybrid models; but what are the keys to success? Content owners need to be available across multiple platforms, but how can content be adapted well and cheaply so that hybrid business models will work?
Moderator: 
Kate Bulkley, Columnist & Media Commentator

Speakers:
Michael Comish, CEO, Blinkbox Entertainment Ltd.
Duccio Donati, Executive Vice President, Comcast International Media Group
Peter Cowley, Founder & CEO Spirit Digital Media
Larry Tanz, President, VUGURU LLC
Simon Nelson, Controller, Portoflio & Multiplatform, BBC

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