Look Who it Was Random video

Why mobile data should be free: Aaron Watkins at TEDxUCDavis

666 views · Published 22 June 2013 · 14:43 · Indexed 29 September 2026

Channel: TEDx Talks · 2013 · Nonprofits & Activism

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Aaron Watkins is the president of Appency -- the first full service marketing agency dedicated to the promotion of mobile apps. In this talk he details what he calls "The Privacy Tax" the price we all pay for free online services, and why it's not necessarily a bad thing. He is a long time executive of the mobile marketing industry, having spent six years with ipsh! Mobile Marketing building a number of award winning mobile campaigns for major brands including Anheuser-Busch, Frito-Lay and Unilever. He has helped dozens of companies understand and succeed in the app space and enjoys the challenges of an ever changing app economy.

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